I'm sharing with you something you might not have come across before.
Have you heard of Straight Through Processing? It's the happy path or process from new contact with a potential patient through to money in the bank. Once you recognize the flow of Straight Through Processing you will be able to identify areas in your own methods that can be improved, meaning you don't have to market quite as hard because your conversion rate with your leads gets higher and higher.
Straight Through Processing (STP) is the shortest distance between two points. It is also known as the "happy path". What is that for our industry? We have 3 major segments in the journey; let's briefly discuss them.
Milestone #1 - Contact to Exam
Milestone #2 - Exam to Ready-to-Start
Milestone #3 - Ready-to-Start to Begin Treatment
Watch my video and download my PDF when you join my mailing list below.
I hope you enjoy my video and pdf and I would love you to buy my book to share with your practice.
You'll Learn
The guiding principles of effective communication
How to develop a process without sacrificing personality
How to welcome new patients and set up appointments
How to handle challenges such as upset callers
How to guide your front desk team to excellence
And more!
Where to buy:
